The City of Henderson will launch its “Check Your Seats in the Heat” campaign at 10 a.m. Wednesday at Henderson Chevrolet, 240 N. Gibson Rd.

The campaign is a grassroots effort to remind motorists of the dangers of leaving children, the elderly and pets in a hot car. 

No one thinks they could ever leave their child unattended in a hot car. But even the most responsible parent can suffer a momentary lapse in memory and forget their child sleeping in the back seat. Even with the windows partially down, the temperature inside a parked vehicle can reach 125 degrees in just minutes.

Kids, the elderly, and pets are more sensitive to the heat and can suffer heat stroke and death within minutes. Nationally, about 38 children die every year due to being left in a hot car. 

The campaign will feature posters placed in Henderson businesses, and volunteers will distribute red “reminder” ribbons that drivers can tie to their steering wheel.